My mission is to support, empower and inspire individuals, organisations and their leaders to live and work with meaning and purpose, revealing their full potential in alignment with their core values.

    "What human beings can be, they must be, they must be true to their own nature. This need we call self-actualization.

     It refers to man's desire for self-fulfillment, namely to the tendency for him to become actually in what he is potentially: to become everything one is capable of becoming."

                                                                                                      Abraham Maslow

Originally from Siberia, I journeyed through Moscow, Kazakhstan and the UK to reach Munich.


I have more than 20 years experience in Human Resources, training and coaching, working for international companies.

This now allows me to deliver Leadership Transformation coaching and training programmes in English and Russian languages.

Personal Transformation

A Journey from doubts to confidence, from boredom to inspiration, from lack of clarity and meaning towards a values and purpose-driven life.

Leadership Transformation

Transformation from fear-based to values-driven decision making; from self interest to common good; from crisis management to vision-guided leadership.

Cultural Transformation

A venture from a high entropy culture up held by blame and  confusion to a high-performing, values-driven organisation with high level of trust and  innovation.

Personal Transformation results in internal stability and external equilibrium, that means ability to live in harmony with yourself and the world around.

Leadership Transformation results in ability to empower and inspire others to become the best they can be by creating an atmosphere of trust, accountability and continued learning.

Cultural Transformation results in an increase of employees’ engagement, improvement of people retention and the maximization of a company’s performance.  


“To be honest, at first, I was not sure how coaching would fit into a demanding and busy day at work and how it personally can generate more value for me. And then I was surprised. In a very short time, I was more than convinced how valuable and helpful coaching can be, what I would like to attribute to Elena in particular. Each session with Elena was a positive experience in addition to excellent results. Her way of moderating and managing each session, coupled with her very good approach to assisting me in analyzing complex situations and then finding the right leads for me, were the main points of success. Through constant support over several months, she has sustainably changed my actions in my global leadership role for the better.”

                                                                                                                                                                                                                      Stephan Berger

Vice President Global Pre-Sales in Atos (Germany)

“I am not easily impressed, but it happened when I attended one of Elena’s workshops. Her obvious experience, her professional skills and the warm and relaxed atmosphere convinced me to choose her as my personal coach. Working with her notably accelerated my journey towards personal fulfillment and satisfaction and I quickly reached a number of milestones that had seemed out of reach before. A big thank you, Elena! I would not want to have missed your company in this adventure of personal growth!”

                                                                                                                                                                                                                   Oliver Oppitz (Germany)

“I felt enlightened by Elena since my very first conversation with her. I then found her workshop very well organized, extremely clarifying, inspirational and motivating. I am enormously grateful to her for helping me opening a door that had been locked for several months despite other coach programs and therapy. Elena really makes a difference with her warm, friendly but still professional, logical and practical approach that makes you feel at ease and at the same time leads you towards the right direction!”

                                                                                                                                                                                                                      Mariela Gugliuzza (Italy)

"I contacted Elena because I wanted to start living a more meaningful life. I wanted to find out what my dream job was and how I can make an action plan to get where I wanted, as I was very unhappy in my previous job. Elena patiently guided me through my own mind processes and helped me discover all the treasures that were hidden in me. She gave me the tools to finally be able to take action and live my dream and she made me realize that I can achieve all those things and most importantly, she showed me how to do it. I recommend Elena to those who feel stuck with their life, who would like to make a change and don't know how. Elena is a wonderful, empathetic and gifted coach. Thank you dear Elena for your awesome work!"                                                                                                                                                                                        Mihaela Andrea Udrea (Germany)

Find more testimonials HERE

Personal, Leadership and Cultural Transformation coaching, training and consulting in Munich in English language.



BeCoach Academy

BeCoach Academy provides Professional Coaching Training in English in Munich following the standards of International Coaching Federation (ICF)

Coaching is not just a set of skills, it is not just a profession, or an instrument for better people management, it is a lifestyle, an attitude and a way of being.

If you consider to:

- Become a professional coach

- Enhance your leadership skills

- Become an effective communicator


this course is for you!

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Lets Talk Values

SAM, HR Kompetenzcenter

Wonderful and highly professional ladies in The Villa in Augsburg give their hearts, heads and hands to the projects related to Leadership development, Workplace Health Management, Cultural Transformation, Female Leadership and Executive search.

Providing services in three languages: German, English and Russian, they are happy to welcome you in the Villa for  networking events and workshops.


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   © COPYRIGHT 2018 / Elena Marsh, Leadership Transformation Coaching